About us

In short

With a wide network of online stores spread around the world and a huge database of ceramic tile store owners, we are one of the biggest ceramic tile distribution companies in the world. And we are definitely the biggest company in ceramic tile industry when it comes to modern technologies and online sales. We are in tile business since 1985 and with our experiences and good relationships with many different producers, we offer a wide selection of high-quality tile and bathroom ware products at best possible prices.

In long

It all started at the beginning of 1985 when a small family company called Merilly d.o.o. (Merilly) entered the world of ceramic tiles. From the very beginning, Merilly acted as an agent/representative for different companies that were producing ceramic tiles of different qualities and styles. Merilly promoted their products to different shops in different cities, creating a strong sales network that enabled it to become one of the biggest wholesalers in South-East Europe.

The origin of the company is in Slovenia, from where network expanded to a territory of current Croatia in 1986. Before that market was fully covered Merilly created first connections in territories of Serbia and Bosnia and sold first few trucks to that market in 1987. The business path then led Merilly to Macedonia in 1988 and current Montenegro in 1989.

Then hard times came for a market of Balcan and growth slowed down a lot. Luckily nature of business as a wholesaler enabled Merilly to survive the period of disintegration of Yugoslavia without any big loses in investments since Merilly did not own any shops at that time. Then still very small company managed to survive in Slovenian market, which was not hit by any real wars.

As this area has stabilized Merilly was already there with its network of stores and producers of ceramic tiles to satisfy different needs. This was the age of prosperity for Merilly and in 1997 it opened its first retail shop in Slovenia. However, very soon after that, that shop was closed due to ROI being much lower that ROI was in Merilly’s core business (representing different producers as an agent). That is why Merilly focused its time and money back to conquering new markets.

In 2005 first connections were made in Slovakia and next in the Czech Republic in 2006. 2005 was not important only for entering Slovakia, but also for entering the World Wide Web. On 4th of April 2005, Merilly registered domain name Keramika.si, which was Merilly’s first online endeavor. Purpose of Keramika.si was very similar to CeramicTiles.net, which is the global brand of e-Ceramica joining together everything and everyone doing business in the ceramic tile industry. The response of the market was very nice and traffic of the site grew every day. But due to lack of experiences, online Merilly did not manage to monetize this story of success and therefore Keramika.si was changed from a directory of information into a first online shop of ceramic tiles. This online shop was soon expanded to KeramicnePloscice.com which means ceramic tiles in the Slovene language. This shop of ceramic tiles was then followed with KeramickePlocice.net, which is an online shop of ceramic tiles for the whole Balcan.

In this era of online growth new name was introduced to the world of ceramics, e-Ceramica. e-Ceramica is now the name of Merilly’s projects online and offline. It is the name that represents joined a network of producers, stores, fitters, and architects. e-Ceramica is a cover name for many brands such as CeramicTiles.net (meta-market), Intramics (internet solution for companies in tile industry), CeramicTiles.com (web store), BaldosasCeramicas.com and many others. Please look below for more information regarding our brands.

e-Ceramica is now present in 50 countries worldwide and it supplies over 500 physical stores. 25 years of experiences enable Merilly to successfully run many online and offline projects and we are starting new ones all the time. Take a look at the Join us section to learn more about ways you can connect with us. Together we are stronger!